Innovation as a Central Asset in the Startup Ecosystem The contemporary business environment is marked by intense competition, technological speed and highly scalable business models. In this scenario, Intellectual Property (IP) has ceased to be a mere bureaucratic requirement and has become one of the main value pillars for startups at all stages — from ideation to advanced investment rounds. Proprietary technologies, software, trademarks, data, design and know-how are, in m

Innovation, biotechnology and the business environment Brazil’s recent adherence to the Budapest Treaty marks a significant step in the national and international intellectual property landscape. On 20 October 2025, the National Institute of Industrial Property (INPI) submitted the letter of accession to the World Intellectual Property Organization (WIPO), with Brazil becoming the 92nd signatory country. For entrepreneurs and managers, this is not merely a diplomatic formalit

In the modern economy, innovation moves faster than ever before. Digital culture and aspirational consumption have created the phenomenon known as “dupes” — products inspired by premium originals that offer similar features at lower prices. While they may appear harmless, dupes raise critical legal and ethical questions. Where does inspiration end, and where does intellectual property infringement begin? This market trend reflects a new consumer mindset seeking affordability

The strategic value of images in digital commerce In today’s digital marketplace, images are not just visual assets but key components of brand credibility and consumer trust. For businesses operating on platforms like Amazon, Mercado Livre, or Etsy, images drive engagement and sales—but also expose companies to significant legal risks if intellectual property rights are not properly managed. Registering image copyrights, though not mandatory under Brazilian law, serves as a

Where performance marketing meets unfair competition Buying a competitor’s trademark as a keyword may look like a shortcut to visibility....

The brand as a strategic asset In today’s highly competitive business environment, a brand goes far beyond being just a name or a logo....

What is unauthorized brand use in marketplaces? Unauthorized brand use occurs when third parties utilize your registered trademark, logo,...

Do you use a stage name? Protect it before problems arise If you’re a musician, artist, or public figure, your name is your brand. And...

The new fees from the Brazilian National Institute of Industrial Property (INPI) will take effect on August 7, 2025 . These changes aim...

Have you ever heard someone say, “I need to patent my brand”? That’s actually a mistake. While trademarks  and patents  both protect your...

Geographical Indication (GI)  is a quality seal that certifies the origin of a product or service, ensuring that it has unique...

As of November 27, 2024, the Brazilian National Institute of Industrial Property (INPI) allows the registration of trademarks that...

Ozempic has become a standout in the weight-loss and diabetes treatment market, leading the sector in innovation. With its patent set to...

Artificial Intelligence (AI) is transforming various industries and directly impacting the creation of new technologies, content, and...