In the corporate and real estate environment, mortgage or housing-financing credit often relies on fiduciary alienation as collateral. This instrument, regulated by the Lei 9.514/1997 and the Brazilian Civil Code, establishes that the property — although pledged as guarantee — remains, by default, in the direct possession of the fiduciary debtor until eventual default. Recently, however, a legal controversy has stirred uncertainty in the market: can a property encumbered by f

In today’s competitive landscape, companies across sectors invest significantly in visual identity, brand and reputation as strategic assets. For the business owner aiming to distinguish a product or service in the market, trademark registration with the National Institute of Industrial Property (INPI) in Brazil is a crucial step. However, failure in this step or improper use of an already established brand may lead to serious legal and financial risks. The recent ruling by t

In a context where companies extensively use electronic transactions — whether via corporate credit cards, PIX or other digital payment methods — the risk of fraud and scams against account holders increases. A recent case, in which a judge declared certain debts unenforceable after a consumer was victim of fraud and ordered the bank to partially reimburse the amount, highlights a matter of significant relevance for business owners and executives: to what extent are financial

Innovation as a Central Asset in the Startup Ecosystem The contemporary business environment is marked by intense competition, technological speed and highly scalable business models. In this scenario, Intellectual Property (IP) has ceased to be a mere bureaucratic requirement and has become one of the main value pillars for startups at all stages — from ideation to advanced investment rounds. Proprietary technologies, software, trademarks, data, design and know-how are, in m

Innovation, biotechnology and the business environment Brazil’s recent adherence to the Budapest Treaty marks a significant step in the national and international intellectual property landscape. On 20 October 2025, the National Institute of Industrial Property (INPI) submitted the letter of accession to the World Intellectual Property Organization (WIPO), with Brazil becoming the 92nd signatory country. For entrepreneurs and managers, this is not merely a diplomatic formalit

In the modern economy, innovation moves faster than ever before. Digital culture and aspirational consumption have created the phenomenon known as “dupes” — products inspired by premium originals that offer similar features at lower prices. While they may appear harmless, dupes raise critical legal and ethical questions. Where does inspiration end, and where does intellectual property infringement begin? This market trend reflects a new consumer mindset seeking affordability

In the Brazilian business environment, the adjudication of a company’s bankruptcy presents an opportunity for reflection on multiple aspects of corporate governance and managerial liability. The case of Yeesco Indústria e Comércio de Confecções Ltda., headquartered in Brusque/SC, whose bankruptcy was recently decreed, offers relevant lessons for entrepreneurs and managers. The company, leader in complaints before Procon-SC, had filed for judicial reorganization in October 202

Understanding the issue for companies and managers In today’s business environment, characterized by increasingly volatile demand cycles, the adoption of flexible contractual models has become a strategic topic for companies seeking adaptability and efficiency. In this context, the employment modality known as intermittent work assumes significant relevance. Below, we examine the institute of intermittent employment contract under Brazilian legislation and its practical impli

The asset that no longer fits in safes Technological transformation has radically expanded the concept of wealth within corporate and family contexts. If tangible assets — real estate, vehicles, and financial investments — once dominated estate planning, today digital assets  such as cryptocurrencies, tokens, e-commerce accounts, and social media profiles define a new frontier. The so-called digital inheritance  is now a tangible legal and economic challenge for both families

1. A New Chapter in Real Estate Taxation The 2025 tax reform, implemented by Complementary Law No. 214, redesigned the foundations of taxation on goods and services in Brazil. Among its many changes, one of the most significant impacts falls on real estate leasing and sales transactions carried out by individuals — which, under certain circumstances, are now subject to the Goods and Services Tax (IBS) and the Goods and Services Contribution (CBS). Traditionally, property rent

The strategic value of images in digital commerce In today’s digital marketplace, images are not just visual assets but key components of brand credibility and consumer trust. For businesses operating on platforms like Amazon, Mercado Livre, or Etsy, images drive engagement and sales—but also expose companies to significant legal risks if intellectual property rights are not properly managed. Registering image copyrights, though not mandatory under Brazilian law, serves as a

Where performance marketing meets unfair competition Buying a competitor’s trademark as a keyword may look like a shortcut to visibility....

In organizations where corporate culture values respect and human dignity, sexual harassment in the workplace is not only a violation of...

Brazil is entering a new tax era, and businesses must prepare for the changes that will take effect on January 1, 2026 . Meta — owner of...

The brand as a strategic asset In today’s highly competitive business environment, a brand goes far beyond being just a name or a logo....

The Awakening of a New Entrepreneurial Generation   The Brazilian business landscape is experiencing a significant transformation....

The New Digital Business Reality and Its Legal Risks   Digital transformation has revolutionized how companies interact with their...

The franchise model has become one of the most successful ways to expand businesses worldwide. For franchisors, it allows rapid growth...

In the Brazilian business environment, managing how partners are compensated is crucial for financial health and long-term strategy. A...

The recent action by Brazil’s National Data Protection Authority (ANPD) in the case involving the retail chain Havan, which released...