Innovation as a Central Asset in the Startup Ecosystem The contemporary business environment is marked by intense competition, technological speed and highly scalable business models. In this scenario, Intellectual Property (IP) has ceased to be a mere bureaucratic requirement and has become one of the main value pillars for startups at all stages — from ideation to advanced investment rounds. Proprietary technologies, software, trademarks, data, design and know-how are, in m

In the modern economy, innovation moves faster than ever before. Digital culture and aspirational consumption have created the phenomenon known as “dupes” — products inspired by premium originals that offer similar features at lower prices. While they may appear harmless, dupes raise critical legal and ethical questions. Where does inspiration end, and where does intellectual property infringement begin? This market trend reflects a new consumer mindset seeking affordability

The strategic value of images in digital commerce In today’s digital marketplace, images are not just visual assets but key components of brand credibility and consumer trust. For businesses operating on platforms like Amazon, Mercado Livre, or Etsy, images drive engagement and sales—but also expose companies to significant legal risks if intellectual property rights are not properly managed. Registering image copyrights, though not mandatory under Brazilian law, serves as a

As of November 27, 2024, the Brazilian National Institute of Industrial Property (INPI) allows the registration of trademarks that...