Fake Ads in Marketplaces: Protect Your Brand and Know Your Rights

Did you find a product using your brand on a marketplace — but you never authorized it?

Are third parties selling counterfeit versions of your product?

Did a customer complain about a fake item they thought was yours?

You have the right to act.

Marketplaces aren't just "spaces for selling." When your brand is misused or customers are deceived, the platform may be held legally accountable.

What the law says

Platforms like Amazon, Shopee, or Mercado Livre:

• Earn a percentage of each sale

• Have systems to monitor violations

• Set their own community guidelines

So when they allow:

• Trademark violations

• Counterfeit product listings

• Misleading ads

They’re not just innocent bystanders — they may be liable.

Common issues businesses face on marketplaces

• Counterfeit products using your brand 

• Unlicensed sellers impersonating your business

• Deceptive descriptions misleading customers

• Undervalued pricing that harms your brand image

• Copycat sellers mimicking your packaging or logo

What are your rights?

• Request immediate removal of infringing content

• Seek public clarification or retraction

• File claims for financial and moral damages

• Notify or sue the platform when necessary

  
  

How a specialized lawyer helps

A lawyer experienced in e-commerce and brand protection can:

• Collect evidence of misuse

• Notify the platform legally

• Trigger takedown procedures

• Represent your business in court

•  Set up long-term brand protection strategies

  
  

Act fast or risk long-term damage

Delays benefit infringers.

One fake listing can ruin your brand’s trust, revenue, and credibility.

Your brand matters.

Don’t let digital platforms become lawless zones.