Major sporting events generate audience, consumption, sponsorships, and commercial disputes on an exceptional scale. In Brazil, the FIFA World Cup carries particular economic relevance because it influences advertising campaigns, retail promotions, digital strategies, point-of-sale activations, and institutional initiatives across virtually every industry sector. The legal challenge lies in legitimately capitalizing on public interest without infringing trademarks, official s

In increasingly competitive markets, visual identity has ceased to be merely a marketing resource and has become a relevant part of companies’ intangible assets. Colors, packaging, arrangement of graphic elements, store formats, product presentation, digital environment and the consumer’s visual experience can create an immediate association between a specific aesthetic pattern and a business origin. This set of signs, known as trade dress or overall image, influences purchas