Soares, Goulart & Caetano Advogados

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Articles on business law written by the SGC Advogados team.

July 10, 2026

World Cup Advertising and Ambush Marketing: Legal Boundaries for Companies

Major sporting events drive audience engagement, consumption, sponsorships and commercial disputes on an exceptional scale. In Brazil, the World Cup carries special economic relevance because it influences advertising campaigns,…

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June 23, 2026

Split Payment in the Tax Reform: financial and strategic impacts for Brazilian companies

Brazil's Tax Reform has ushered in one of the most profound transformations of the business environment in recent decades. With the enactment of Constitutional Amendment No. 132/2023 and the regulations brought by Complementary Law…

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June 23, 2026

Trade Dress in Brazil: When a Company's Visual Identity Becomes a Legal Asset and a Competitive Risk

In increasingly competitive markets, visual identity has ceased to be merely a marketing tool and has become a relevant part of a company's intangible assets. Colors, packaging, the arrangement of graphic elements…

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June 15, 2026

NR-1 and Psychosocial Risks: how the new regulation is transforming legal management

Mental health in the corporate environment is no longer just a concern related to people management; it has taken on a strategic position on the legal, labor, and compliance agenda of Brazilian companies. The...

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June 01, 2026

Data Protection in Brazil and the Practical Challenges of the LGPD for Companies

Digital transformation has profoundly changed the way companies collect, store, share, and use information. Personal data has become a strategic asset for organizations of all sizes…

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May 25, 2026

The New Article 169-A of the CLT: Impacts and Strategies for Companies Facing New Preventive Health Obligations

The Brazilian business environment is undergoing a significant transformation in its occupational health culture. The recent enactment of Law No. 15,377/2026 introduced substantial changes to the Consolidação das Leis do Trabalho (CLT, Brazil's Consolidated Labor Laws)…

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May 19, 2026

SIMPLES NACIONAL AND THE TAX REFORM: WHAT COMPANIES NEED TO KNOW ABOUT THE NEW DEADLINES FOR 2027

A Tax Overhaul That Directly Affects Small Businesses

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May 11, 2026

Intellectual Property and Artificial Intelligence: Does the Content Your Company Creates on Platforms Like Claude, ChatGPT, and Manus Really Belong to You?

The New Legal Dilemma Facing Companies in the Age of Generative AI

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May 10, 2026

"Pejotização," Function Deviation, and Employment Relationship Requalification: Legal Risks and Business Impacts in Brazil Today

The Brazilian business environment has undergone significant transformations in labor relations, driven by economic shifts, technological advances, and new forms of productive organization. In this context…

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May 08, 2026

Fragile Contracts in the Business Environment: The Invisible Risk Born at Signing

In everyday Brazilian business life, entering into contracts is a constant and essential practice for enabling operations, partnerships, and investments. Despite this, many entrepreneurs and managers still treat contract formalization as a merely bureaucratic step, neglecting the technical analysis needed to ensure legal certainty…

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